Hands up who else is a big fan of Street Marketing campaigns! But first of all, let’s put ourselves in the picture.
We could define Street Marketing in many ways, with technical and boring terms, but for us if there is one thing that perfectly defines this concept it is CREATIVITY.
More than a few offline advertising campaigns have gone viral for the ingenuity they bring.
Consumers today do not listen to advertising as they did a few years ago, many of us would say. These days, we only look up from our mobile phone if there is something that surprises us, but really surprises us.
And this is the key, a good Street Marketing strategy must attract the attention of users. If you achieve this, virality is assured.
I think it has become clear that we are true supporters of these campaigns. It is one of the services we most enjoy creating for our clients.
In this article we bring you the best campaigns of this year. Watch out for our ranking.
Groundbreaking Street Marketing Campaigns
Rank number 5 – Heura
And recently, the vegan products company Heura put up a huge banner using the word “meat” to advertise their 100% vegan product.
This action was not well received by the meat sector, which denounced the advertising. Faced with this move, the company had two options, remove the tarpaulin or “give it a twist”, spoiler, they did not opt for the first option.
The alternative was clear, to vandalise their own tarpaulin with messages such as “Part of the meat industry wants to take us to court for saying this. You be the judge. Try it for free”, thus involving the consumer in making a decision on the controversy.
Rank number 4 : Sephora – Love Parade
With 4 different points in the shops in Madrid, everything was filled with Love Without Limits on 14 February.
Our special Parada del Amor was all about show, fun and LOVE, lots of love was what we gave out in this fun Valentine’s Day campaign.
We reached the Top 3
Bronze goes to Phantom by Paco Rabanne, the new connected men’s fragrance.
Barcelona and Madrid were filled with Martians leaving an aromatic trail of a new generation!
Media deployment, eye-catching displays and wow activations drew everyone interested in our most evolved perfume into our Phantom world.
The result HERE!
In the number 2 position
She is not the artist of the moment by mere chance. Let’s talk about the peculiar marketing campaign for the release of their new album Motomami.
I’m sure many of you remember them, and for a few weeks all the cities of Spain were filled with curious posters announcing something not very enlightening.
All posters included the names of each song on the album along with a design that matched its theme, but that’s not the best part – the posters had a phone number so that anyone who called in would get a sneak preview of the album.
What did you think of this action?
We reached the Top 1
Well, we put the icing on the cake, we come to the Top 1
The incredible Street Marketing campaign of La Casa de Papel.
Can you imagine being out for a walk and suddenly the famous Dalís from La Casa de Papel get out of their assault van?
This was one of the latest campaigns of this well-known beer brand to promote its special edition. A show that lived up to the hype of the series, the protagonists with a character of their own, the cities were filled with the world’s most famous hijackers playing their anthem at every triumphant entrance.
They graffitied the nerve centres of Spain’s main cities, a visual display and equipment that emulated scenes from acclaimed episodes.
Without a doubt a great result, do you want to see it? Here it is
Financiado por la Unión Europea-Next Generation EU