BTL Activations

BTL activations are a type of advertising campaign, to which we have been dedicated for 14 years. We are going to tell you what these actions consist of and how they can help your business.

What are BTL activations?

BTL is the acronym for Below The Line, and consists of employing forms of communication is the acronym for Below The Line, and consists of employing non-massive forms of communication aimed at a specific segment, using creativity, surprise and a sense of opportunity as the main resources, while creating innovative channels to communicate the desired message.

What will we bring to your company with these activations?

We can publicise the characteristics, advantages and differentiators of your product or service. Brand activations are highly recommended for newly introduced products or services.

We will achieve an exposure or positioning of your brand, which generates confidence in it, through the interaction you have with the consumer. In addition to this, we can provide more information, answer questions and create a direct link with the customer.

These actions will give you the opportunity to get to know your target audience better and also the market in which they are located.

These activities are relatively affordable, as they can be adjusted to your budget and the time planned for their execution.

These actions have a short term impact . If properly planned, they can help to increase sales of your product or service.

There is a high degree of measurement. The impact generated can and should be measured at the moment the activation is being developed and/or implemented, as this will also allow you to have feedback and make structural changes if necessary.

As we have already mentioned, we are experts in this type of activations. Proof of this is that prestigious brands count on us to carry out their BTL actions. Brands such as Bulldog, Bimbo, Aperol, Grupo Puig, Brand Brothers, Ikea, and many more. Do not hesitate to contact us and we will advise you on what actions will help you to boost your brand.