First came the Mobile Word Congress, and since then other major national and international events such as La Liga, the Champions League, the Olympic Games in Japan, the Fira Alimentaria, Las Fallas, the April fair, concerts, festivals, the Eurocup, have been postponed and/or postponed due to the current crisis caused by Covid 19.
The new social distancing rules and the economic slowdown have had an unparalleled impact on the events sector, which has dealt a tremendous blow to this leading industry in our country.
The event industry, as we know it, thrives on creating and organising live, face-to-face meetings and activities where the physical interaction of the audience is key to the success of the activity.
Without a physical presence it is difficult to imagine an event, at least for the moment, and that is why our business essence and so many thousands of companies are being affected, especially and most starkly, by this social distancing.
Solid, cutting-edge companies and agencies, as creative as they are fragile when faced with such an extraordinary situation as the current one.
Events, a sector together with tourism in which Spain is at the forefront, and where cities such as Barcelona and Madrid, year after year, remain at the top of the world ranking of cities receiving congresses, fairs and events.
Cuando pensamos en nuestra industria acostumbramos a pensar en agencias de eventos o congresos, hoteles, transportes, centros de convenciones y poco más, pero detrás de los eventos hay una multitud de profesionales de diferentes disciplinas que hoy se encuentran más unidos que nunca esperando a que la tormenta escampe.
In a sector such as the events industry, where planning is the basis for success, the short and medium-term future is currently uncertain. But what is certain is that we will come out of this situation stronger than ever and we will come back stronger than ever.