Mission
Celebrate St. Patrick’s Day in a transgressive way and not using the commonly used means.
Link 1906 Irish, our most Irish variety, to the celebration of the day.
Storytelling
Creation of new visual identity and campaign slogan/naiming.
The redhead always brings out our Irish side, especially on St. Patrick’s Day, when we did our own reinterpretation of St. Patrick’s Day.
First of all, we gave a conceptual umbrella to the whole basic idea, to then carry out the activation and visual strategy in the retailers that are most in tune with this variety of our family.
A red world enlivened by the best Irish bands, which gave content to the premises of the best restaurateurs from all over the country.
Well… yes, we bet, all in the red!….
Financiado por la Unión Europea-Next Generation EU