Objectives
To be known and understood.
Let them unload us.
Let them use us.
Information
A service that is new to the market always takes time to catch on, especially when potential users do not understand the product.
From EGO we are going to make sure that the good product you have is understood and internalized.
A good product (and we repeat), however useful and advantageous it may be, does not exist if it is not known. This part is the first milestone to be achieved.