Mission
We were asked to promote 212 by Carolina Herrera through a differential formula that is not commonly used in the BTL market.
We combine perfumes + cooking + sport in a single space. Yes, it was possible!
Storytelling
We are as extravagant – sometimes – as our most emblematic perfume.
With transgressive activations we reformulate the way of understanding the Carolina Herrera universe.
Actions in which our staff cook perfumes in the form of soaps to bring our fragrance also to their wardrobes, speeding through our spaces on roller skates and giving away the most VIP popcorn for those with a sweet tooth.
A 360º activation with a look and feel typical of the most demanding kitchens in our geography.
The result… HERE!
Financiado por la Unión Europea-Next Generation EU