Mission
“A great client deserves a better event”
Storytelling
We replicated ATL in BTL to give life to each of the protagonists of our spot. Our actors brought to life the sweet, the bold, the elegant and the chameleon-like.
Who will our 212 lovers identify with?
Actions in which belonging and choice play a fundamental role. This, combined with a flash move, made our activation a revolutionary benchmark in the sector.
Do you feel 212? Surely you seeehhh…
Financiado por la Unión Europea-Next Generation EU