Mission
To create awareness and recognition of the 1906 portfolio by its main prescribers; the hotel and catering trade.
Fostering; a sense of belonging and pride in being part of the group promoting and driving the change of mentality.
1906 Madrid
Storytelling
Creation of the concept of community as an integrated whole in terms of shared values and beliefs as a business model and personality trait.
WOW events that convey experience, product ideology and enhanced brand image.
Differential spaces and unconventional media, mixed with a reinterpretation of the varieties and always tinged with a cultural halo, recreated this erudite way of understanding beer culture.
If you are part of us you will know what we are talking about… 😉
1906 Valencia
Storytelling
In Valencia we continued on our way to getting to know our varieties in a unique, emblematic space that gave us a lot of scope for our x Chef, Beer challenge. Master Session, and the round tables on sustainability and corporate awareness. Three intense days to give content to the best hoteliers of Levante.
1906 Coruña
Storytelling
Flagship of Hijos de Rivera. At Museo Mega, it was the stage for our community. A review of the company’s history customised with creations made for the occasion and with the introduction of Maeloc cider and its pairing with the most delicious cheeses.
Of course, the fast-paced X Chef challenge and BMS were not to be missed.
A 360 for products of unrivalled quality.
Financiado por la Unión Europea-Next Generation EU