Mission
On the occasion of EG’s appearance in the acclaimed series “La Casa de Papel”, we are challenged to extrapolate this success to our BTL area, devising impactful and immersive activities where each consumer feels like the protagonist of the story.
Storytelling
Approaching our retailers to make them part of the Resistance is no easy task, with a look and feel befitting such a famous series, with protagonists with their own character, an assault van and our anthem as a triumphal entrance.
We mark with graffiti the nerve centres where our organization is active.
A visual display and a team fully aligned with the objectives emulated scenes from acclaimed episodes. Always with our particular vision and our best flavour.
We are part of the resistance, and you?
Financiado por la Unión Europea-Next Generation EU