LVMH; Benefit

Mission

We are asked for a ground-breaking Street Marketing that redirects traffic to the shops, that creates brand awareness and, at the same time, drives the necessary repercussion that our client requires.

Storytelling

Benefit, creator of a utopian universe where the colours of its products evoke pure magic, asks for our collaboration to promote awareness of its new Bushes and its most groundbreaking new eyebrow pencil, which are its most awaited launch of the year.

And since each colour evokes an emotion and a way of celebrating summer, why not personify each product in a protagonist with its own differentiating characteristics?

Our command with a very glam street marketing gave life to Moon, Shellie, Butterfly and of course, to our beloved blusher Hoola. A display of means, fantasy, inspiring messages and a lot of positive energy, as much as the luminosity of their productions.!