Mission
We were asked to adapt the ATL campaign for the new Ninna Ricci launch to point of sale. An ideal world in which the whole breathes the spirit of the fragrance.
Storytelling
Les Monstres by Nina Ricci Nina by Nina Ricci is a Floral Fruity fragrance for women. It blends floral notes with a caramel base.
This sweetness of fragrance was personified at our activation points with real “walking perfumes”.
Things didn’t stop there as we customised our followers with authentic pin up tattoos to show and demonstrate their belonging to the brand.
A utopian world created for and by this young brand.
Do you want sweetness? We are here to give it to you!
Financiado por la Unión Europea-Next Generation EU