Mission
PUIG Group with its fragrance One Million, asks us to create a Street dance for the inauguration of a new store, which should draw attention and evoke the wildest cosmopolitan and revealing side of its most golden/valued and acclaimed fragrance.
Storytelling
Emblematic perfume of the company to which we gave presence, making a flash move in the form of a break dance.
Risky rhythms and our dancers as the protagonists of this activation who , impregnated with our fragrance, walked around the vicinity of the point of sale. A very special way to create memories and generate impact.
Be careful… don’t “break” imitating our movements…
Financiado por la Unión Europea-Next Generation EU