Mission
PUIG Group asked us for support to materialise the Phantom world in our BTL activations, giving them a touch of modernity, distinction and means not commonly used.
Storytelling
Phantom by Paco Rabanne, the new connected men’s fragrance. A new generation aromatic trail, born from the explosive encounter between high technology and French haute perfumery that came to us to bring out the most “Martian” side.
Media deployment, a transgressive look and feel and wow activations drew everyone who was interested in our most evolved perfume into our Phantom world.
And you… do you join the evolution/revolution?
Financiado por la Unión Europea-Next Generation EU