Mission
Red Bull asks us to support them in the promotion of their new product Organics, which is as yet unknown, as it is a departure from the energy drinks into which they are commonly categorized.
Need creation, testing and recognition of new product category.
Storytelling
A new way of thinking about soft drinks and mixers has arrived thanks to Red Bull.
Nothing will ever be the same again, thanks to the new natural flavours that will delight everyone who tries them.
And how can a new product be introduced? Getting people to try it!
So we set off to explore the main shopping areas accompanied by the best activities and our unmistakable van.
Organics always on fire!
Financiado por la Unión Europea-Next Generation EU