Mission
To create an immersive experience in the form of an incentive, in which the best prescribers of the brand would feel the most hidden, pure and authentic side of the new varieties in its portfolio.
Storytelling
The Basque Culinary Center, as a reference venue, welcomed select retailers from all over Spain. From the transfer, the welcome, the tour of the facilities, to the organisation of the presentations with the latest trend mixers, culminating with the best gala dinner in a 2 Michelin star restaurant – the Zuberoa restaurant – made this action a real experience.
Natural, organic and highly sensitive inspirations governed all the visual decoration of the spaces involved in this journey.
However, every extraordinary event and so “always curious” has its right of admission, so all this was only possible for the one who was able to decipher the content of the invitation we sent in code, a challenge for the most awakened minds and most deserving of this experience.
Yeah, we know you might not have been able to attend… contact us, and we’ll prepare one for you.
Financiado por la Unión Europea-Next Generation EU