Mission
Sephora asked us to come up with something for Valentine’s Day that would make an impact, promote love without limits and in all its forms, and encourage potential consumers to visit their stores.
Storytelling
How to create a world full of good wishes and lots of love for all?
The love of Valentine’s Day extrapolated to all corners of the main cities, with groundbreaking, striking and innovative street marketing.
It all came out of our little heads; look and feel, media, choreography and activation idea…
Everything came out of our little head; Look and feel, media, choreography and activation idea… The decoration of the stores of course also, media and giant balloons framing entrances as a waste of elegance, mime and love BY EGO for this special action.
And you… do you dare to leave your first idea in our hands?
Financiado por la Unión Europea-Next Generation EU