Mission
Create a Sephora pop up outside its stores, evoking the full force of the brand and extending beyond its own spaces; promotion, awareness and brand image.
Storytelling
Summer, sun, energy and colour, lots of colour and, of course, gold as the main protagonist, just like the sunsets that Sephora is going to show us.
Activation concept, creativity, negotiation with venues and implementation depended on our EGO team.
We promote the desirability, identification and values of Sephora as a showcase for self-love, personal strength and the desire to enjoy and live the summer.
A fascinating and experiential calpine & golden world at the fingertips of those who came across our activation.
Financiado por la Unión Europea-Next Generation EU