We want to start by asking you a question: how many of you reading this believe in conventional advertising?
Let’s define it first, what is conventional marketing?
It is the “old-fashioned” way of advertising. Big audiovisual campaigns, with big budgets, which are broadcasted day after day in the mainstream media.
In short, boring advertising. We are all very saturated with these advertising impacts, always under the same structure and in the same way advertised.
That’s why at Agencia Ego we bring you the alternative that we’re sure you’ll love.
Guerrilla marketing
Its strategy is based on two pillars: creativity and ingenuity.
And now, let’s define it, guerrilla marketing was born in 1984 by Jay Conrad in his book “Guerrilla Marketing”.
The objective was to create expectation in the user to increase the probability of that person buying the product, and not only that, but also to become a prescriber of the brand, transmitting it to other potential customers.
Characteristics of these marketing strategies
- Greater investment in time, creativity and effort to create an original campaign.
- It targets a specific market. No mass advertising. We segment our target audience well, and go for it!
- Specially designed for small and medium sized companies, because you don’t need to have a big budget to have a successful campaign, but if you are a big company and you are interested in guerrilla marketing, contact us too 😉.
- The return on investment is much higher, as we said before, we focus on a very specific audience and this type of campaign does not require a high investment.
- And finally, and most importantly, creativity. Guerrilla marketing has a very creative profile, originality is the key to make your campaign WOW.
Differences between Street Marketing and Guerrilla Marketing
A priori we could confuse this term with Street Marketing, but there is a very subtle but implicit difference, which is the place where we develop the campaign. Obvious, isn’t it?
Street Marketing is only and exclusively carried out on the street, whereas a Guerrilla Marketing campaign can be carried out both offline and online.
It’s the perfect bet if you’re looking for virality. As we have said before, creativity is the key to this type of campaign, with actions full of ingenuity, we achieve that users, just by word of mouth, turn the campaign into a viral phenomenon.
Financiado por la Unión Europea-Next Generation EU