What is Street Marketing?

At EGO one of our specialities is street marketing. Below, we will tell you what it is all about, what benefits it can bring to your business and why we are your best option pto carry out these actions.

What is street marketing?

Street marketing is that marketing strategy carried out on the street, whose objective is to impact all passers-by in a certain area and thus reach a greater number of people. This is a highly visual promotional strategy whose key factors will be creativity and the ability to surprise our target audience. Encouraging participation and interaction with people will also be crucial.

What benefits will we bring to your business with these actions?

These actions are very flexible in terms of their creation, as they can range from small actions to large-scale campaigns.

You will be able to get results without a very high budget, as it can be adapted depending on what you are looking for. With imagination and creativity it is possible to create street marketing campaigns with a high viral content, without the need for a large investment.

The street marketing campaigns we create have the capacity to generate a great notoriety and impact on the chosen target audience.

Getting people to interact with us will be key – our strategies currently seek to engage people to create different experiences. Our team is perfectly qualified to create synergy and feedback with the target to achieve the campaign objectives.

It is important to us that the actions created ensure that the message reaches people, and even more so, that it endures in their memory.

These actions have a higher recall rate, as classic media or advertisements fail to resonate with the audience, as they do not include any element of surprise. In contrast, on a normal day and in the middle of the street, it is possible to convey messages of greater impact.

This type of strategy is very useful for building branding and differentiating from the competition, thus creating a certain brand image sought after by so many businesses.

At EGO we have been working on these actions for 14 years and satisfying all the needs of our clients. Proof of this is that many prestigious brands rely on us. Brands such as Sephora, Red Bull, Benefit, Grupo Puig or Estrella Galicia have already trusted in our services.